Finding Your Niche in a Work at Home Business
If you haven’t heard the word ‘niche’ being batted around by Internet Marketers then you haven’t been listening. Finding a niche has become the antidote to competing in overly saturated online markets.
What is a niche?
According to Merriam-Webster’s Online Dictionary a niche is described as “a place, employment, status, or activity for which a person or thing is best fitted… a specialized market”.
Have you noticed that despite the closing of many businesses in these harsh economic times, the local hobby train store is still around? That the ‘hole-in-the-wall’ eatery is thriving? Or that trends such as scrapbooking can start with a bang and still close within a year when four similar businesses start up in the same area?
The online business world reflects the same trends as experienced in the offline world - often with faster turnover and startup rates. Those who promote a product or site that targets a small, select audience can tap into a market that is otherwise not being served. Despite the limitations of the client base, the targeted nature of the business creates a devoted and active market - the aim of any business.
HOW DO I FIND A NICHE?
Finding a niche requires diligent research. Whether you have access to software that harvests and sorts information or you take a manual approach you must first start with ideas.
With a pen and paper (or computer, if that’s more comfortable) brainstorm a list of businesses, products and industries. Create a list of keywords and phrases you think would be used by individuals looking for these items online.
Use a software program such as Wordtracker or a free resource such as the Overture Keyword Selector Tool to find keywords for your niche that have a high amount of traffic.
Although a program like Wordtracker makes it easy to find details such as how many sites compete for that market, you can also do your own research.
Concentrate your attention on question phrases such as “how do I…” or “where can I…”. These questions will clue you into potential markets that need servicing.
Next, look in Google Answers. Type one of your keywords into the search area. What questions are being asked and how much are people willing to pay for answers? If you find a group of keywords with a high number of questions then enter these words in your browser’s search engine.
What sites come up? Do they provide answers or solutions to the problem? How are they making money? Can you see an opportunity to service these individuals?
Finding a niche can open the door to a profitable online business. Research the market and be certain that your product or service is valuable to this group. Find forums or groups that target this audience and pay close attention to their concerns.
If you can help these people you WILL make money. The best of both worlds!
December 24th, 2008 at 5:14 am
Searching for my own niche home business?
Making money is great, don't get me wrong, but if I could find my own niche where I would be helping people, too, that would be even better. Does anyone have a suggestion?
December 24th, 2008 at 10:16 am
I suggest the personal development niche. Ever since the movie & book titled "The Secret" was released, the world is taking notice of self development & the law of attraction. (We incorporate both in our biz).
Visit my site today!
http://www.thenextbigboom.com/314
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December 24th, 2008 at 10:18 am
First, you're going to get a lot of "offers" here. Many will be MLM scams.
What is it you REALLY like to do? The best jobs are those that you enjoy.
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December 24th, 2008 at 10:20 am
If you are longing to do meaningful work to help change others lives then you need to check out the http://www.jafra.com website and click on North America, US English and listen to the video about "What does Jafra offer you?" I have a team of women in the valley and would love to chat with you more, so please contact me at 480-897-7804
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December 24th, 2008 at 10:22 am
ok you want something you love doing 1st off!
Something you have a passion for !
Something you have knowledge of !
There are only 3 things that sell on the internet
#1 … is S - -
#2 is information this could be anything that people are looking for E book software or where to get a product they are looking for IN Other Words find out what the oppurtunity is and creat a product that will solve the need and BINGO you just became the next internet Millionaire!
#3 is of course consumers goods , clothing,food,coupons,electronic items,auction sites, autograph photos, and the rare 1 of a kind items that sell for thousands or millions etc… etc….
everything else is a Scam and not even worth the paper it is printed on or the plastic used to make the CD !
any product in 3 catergories i mentioned is a money maker BUT before you buy any program or Item make sure you take 30 seconds to see if there is full contact info available Name address E mail and phone #
if all 3 of those things are not present on a website click off !
if still in doubt go to my website and get info about where to search for known cyber crimes and scams tons of free information for everyone
http://home.comcast.net/~billyzeke
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December 24th, 2008 at 10:24 am
http://www.mypowermall.com/Biz/Home/9627 This is 100% free it cost you nothing to join nothing to use no monthly fee you can't do better than free.
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http://www.mypowermall.com/Biz/Home/9627
December 24th, 2008 at 10:26 am
HI! My name is Tammy and I am stay at home mother. I have researched several work from home businesses and I believe I found a fantastic one. The start up fee was minimal and well worth it. I use to be a nurse but working with this great company has allowed me to stay at home and supplement my income at the same time. Please check out my website and if you have any questions please don't hesitate to contact me.
http://www.dontforgettotakeyourvitamins.com/kawski39937
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December 24th, 2008 at 10:28 am
This data entry program is my favorite. They pay you on time everytime by direct deposit just for filling in various company forms for their clients which is in the thousands, so you'll always have work. You can make from $5.00/hr - $25/hr, just depends on the kind of time you have to devote to it. I do it part time and make $300 a day. Just imagine what I or you could do with this if it could be done full time. Check it out, I'm sure you'll love it as much as me. https://paydotcom.com/r/3925/mwari23/360245/!
This is another great home business with excellent pay and benefits.
http://flalottomagic.net/?=p0615
Hope this helped.
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